Tell us a little bit about the impact that you focus on at Sanofi.

Traditionally, when we talk about user experience, we talk a lot about, you know, NPS, user satisfaction scores and usability scores and whatnot.

But it's also about the business outcomes.

The real impact shows up in retention.

lifecycle and the value.

And of course, they reduce cost and services, and it influences the revenue by experience quality that we deliver.

So as experienced leaders, as we are, we should really be able to tie every major initiatives to a P&A as well.

Why do you see this as an ongoing journey, not like a one-off transformation?