You mentioned at the beginning customer success.

Look, I think one of the biggest use cases is how you service customers, right? And servicing customers is a complex matter because of segmentation, of the typology of servicing you do, and across the full lifecycle, right? So the way you service customers at onboarding activation is a bit different.

I mean, there are...

They are between prospects and customers.

It's quite different from the way you service them, I would say, later in the lifecycle.

And so we thought about the full chain, right? How you leverage first AI assistants and agents to support how customer service experts react and operate, right? Like finding the right knowledge.

It's about like, how do you get a... a better answer or at minimum equivalent answer much, much faster.

Maybe one question that you hinted at before, where you were saying that you're starting to think a little bit more about ROI now, once you're starting to think, what should we automate? What shouldn't we? I'd be curious from the expertise that you've gathered over the past, honestly, couple of years now, what's changed?

What did you and the executive team believe SoundCloud could become at that time? Was it purely about disruption? Was it about competing with Spotify? How did it, how did it look and feel at the time?

Yeah.

I think it was the combination of several points.

I think a very strong belief from the founders and from the culture that we're a, a disruptor our-- at heart, very community led, very open.

Kind of the really the philosophy of the open web, the widgets.

Mm-hmm.

A very strong view being enablers of the creator community and enabling a community outside of the, I would say, uh, the pure, uh, officially licensed label-controlled world, even though we had like a, we had many labels that were very happy to put kind of bootlegs and new things on SoundCloud.

Mm.