Nothing.

Now my podcast is edited, not by me, by my producer.

Shout out to Jason.

He does a great job, but that's for my guests to have great clips of what they say.

Right.

And I don't, I think getting to the point, where I didn't give a shit if I messed up.

Like, let's just get there.

Right.

and if you had an engine to build a reciprocal you know relationship building tool yeah that allows you to put the spotlight on someone exchange pick their breath quite frankly i never run a workshop funnel here we are like this thing of like giving first yeah and building relationships invaluable so thanks a lot back to so let's get a bit out of marketing do you approach sales how do you approach retention what happens once you you know you create this big top of funnel all these movements and those people looking into what you do but how do you move them across the finish line and eventually work with them for as long as possible not in the sense of we want to make the most money of course we do but how do we provide the most value possible so people want to stay with us how do you think about all this

Well, I've changed my thinking a little bit this year.

I'm working on a new content flywheel, if you will, because of the success of my Substack.

So I dove into Substack about two years ago and just...

i love it i i love the ability to give free value paid members get a little bit more founding members get a little bit more plus they get my my kind of insider group on the school platform and then my youtube is getting a bit of a makeover um I'm going to be doing some more training videos.

Again, not a workshop where people have to register and sign up and be there at a certain time.

I call them walk-up workshops.

But is it actually making you more money and is it helping you help more people? I think the answer, unfortunately, is very often no to this type of approach.

What does that mean? What does that mean to you?

Well, it's a very personal story.

But I think that when I came into the online space in 2009, health coach and I had been doing some consulting in the medical and dental fields, nutrition and health stuff.

And I thought, well, I'm going to, you know, go online and I'm going to have a health coaching program.

And I had this huge goal that I wanted to hit a million dollars a year in my coaching practice.

That's always been the, I want to make a million dollars a year, anything is possible.

Once you hit that, you can do whatever you want, right? And grow from there.

And now at this point in 2026, if you're wanting to find clients, for instance, what is your process now? So if you're not kind of in grips and posting a lot of stuff and things like that, what is your, if you don't mind me asking, what is your process for finding people?