Podcast appearances · Radar

Suzanne Ginestro

Chief Marketing Officer of Califia Farms and CPG marketing executive with 25+ years across food and beverage brands including Quest Nutrition, Bolthouse Farms, Red Bull, and Kraft.

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APPEARANCES

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PODCASTS

Sep 16, 2026

B-Schooled: Get Your MBA Admit

B-Schooled: Get Your MBA Admit

Paths Less Traveled: Suzanne Ginestro (Kellogg MBA, CPG Marketing Executive): B-Schooled episode 304

Sep 16 · 57m

Stacey BlackmonHOST

21:18

They were just having fun, doing promos, but not looking at the numbers.

Suzanne GinestroGUEST

21:23

Yeah, it's just a different kind of brand.

Suzanne GinestroGUEST

21:25

And by the way, they've had great success doing it the way they do it.

Suzanne GinestroGUEST

21:29

But I was...

Suzanne GinestroGUEST

21:31

I was trained and wired to think about the P&L and the return on investment and a general manager view of the world.

Suzanne GinestroGUEST

21:37

And knowing that every dollar you spend on marketing, yes, it has to have impact and drive behavior, but it also has to be a good return on investment.

Suzanne GinestroGUEST

21:47

And so, yeah, I can't...

8 MINS LATER

speaker_2NARRATOR

29:32

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