And also I've learned whenever it's to do with money, you know, people want a refund or whatever, people can just go absolutely off the walls and you're the one again, that's left to, deal with it so how do you not take that to heart because obviously I don't I have a service based brand so it's more just like that one client you know whereas I can't imagine when you've like built a product so much love and time has gone into it and someone's like it was rubbish you know I bet that gets to you

I think for us, we get so many amazing reviews, but I think if we ever get them, it's usually that someone's used it for a month and it takes three months.

So for us, it's going back to them and trying to be helpful and re-educate and say, look, this isn't, I think we're so used to instant results now.

Like everything we want, like in an instant, we want everything like, Deliveroo like our dinner in 15 minutes you can priority delivery it you want like everything fast you want to download something there and then like we're just really used to that instant way of life and it's same with products there's so many topical hair products skincare products like one use we guarantee these results and yeah.

Ours is a journey.

And I think if somebody's been stressed or, and they've got inflammation or poor lifestyles and, you know, all these things, hormonal imbalance, it's going to take us a good three months to actually start to balance everything out in the body.

So for us, I always think, right, it's our job as a brand to educate that this is a lifestyle product.

So do you feel like that suits... what you do perfectly or?