[laughs]

Absolutely.

So I- I think we need to be careful not to fall into the trap of, um, you know, we should be more confident, we should own the rooms we walk into, we should believe in ourselves, and, you know, 'cause I think we're quite good at doing a lot of those things.

And yeah, we can always improve, we can always work on ourselves, but I think specifically when saying the responsibility of businesses, what can they do? So creating opportunity for experience, y- a- a- and almost creating that first step opportunity.

Yeah

... client service, ultimately pitching, but always talking about brand and audience and what the media channels can do for the client and objectives and things like that.

And h- as I progressed was, um, you know, an expectation to get more commercial, um, knowledge.