So if someone's listening, and I'm sure there are a lot of people listening, and they feel really uncomfortable on camera and they're really struggling to put themselves out there, what's kind of one or two things that they can start doing now to help give them that confidence or just to help them just do it? Care less.

okay care less about what the world thinks of you and that is getting harder and harder today but it is the secret formula for everything if you've got a hair out of place if you've got hair coming out of your ears who cares because you're worrying about all of these tiny little things that are blocking you and they build and they build and they build and become this absolute monster and suddenly the idea of you putting your face out there is incomprehensible it makes you feel slightly sick You have to get used to pushing through that slightly sick feeling going, do you know what? I'm going to do something and it's not going to be perfect.

In fact, it's going to be full of faults and it's going to be terrible.

But then it's done.

So set yourself a task, set it with camera phone, get a ring light.

That seems to be the magic trick to everything.

I go, do you know what? I don't care what I look like.

yeah what about having to have difficult conversations with I guess for a practitioner listening this could either be with a team member you know who's maybe not performing as well as you want them to be or maybe they're coming in late every day or leaving earlier than they should be and it you know it can be a bit awkward i think especially if you are the clinic owner but you're also the person that would speak to the team member about that also with patients you know if you have to have a difficult conversation and say actually you know i'm not going to treat you today because i don't think that's the right approach for you which can feel a bit awkward what can people do to communicate better and it not was it not result in a conflict There's a formula

you know I always love bringing an expert into these episodes so I spoke to Susie Ashfield she is the speaking coach that we had on earlier this year to talk all about presenting I wanted to ask her why so many of us are having so many different conversations in different registers without realising it

I don't think it's A coincidence that as the rise of social media has grown and grown and grown, it is getting harder and harder to have the conversations that matter.

I think the most important thing I can tell you is to put your phone down.

Of course, we have these devices and they're really important to us, but conversations are going to be the most important thing in our lives too.

As AI rises, it's that human connection that we're missing.

So when you're having a conversation with someone who you care about, listen.

Listening is really good.

Is there anything that you would recommend that people do to try to calm down or to try to be more natural?

Mm.

There are only a few things that I think that work.

In terms of physical exercises, the only thing that I think genuinely works, getting your breathing low and slow.

[inhales] In through the nose for four, out through the mouth for six.

Just get yourself really low and slow and get that adrenaline down.

Not out.

Interesting.

So how can we have the best chance of overcoming those?

Biases exist.

Of course they do.

But what I would say is this.

I more frequently see people who are so worried about that that they over-formalize and become ultra-formal versions of themselves, quite cold, austere characters.

Yeah, I've definitely done that before.

Absolutely, because we're worried.

Normally, most people say,