We love the hard questions.

[laughs] And I think it's always also good to understand, to your point, why do the wealthiest have it, but also why have one at all? But really when we look at family office, it's, it's the functional infrastructure, and of course that's made up of people, systems, processes that can support this family and their enterprise in planning, managing, transferring, and perpetuating wealth.

Which, I mean, we talk about this multi-generational thinking, I mean, that requires those elements, otherwise you're gonna be struggling to try to make that work.

So it's not really a legal entity or, or necessarily a physical location or a big organizational structure, but it's, it's often gonna take on some of those traits as the wealth grows within the family.

And, and what's interesting about this, when we relate it back to farming, is that Australian farming families and their companies really own about 90% of all farms in Australia, and that's worth about 3.6 trillion.

And what we've seen is that, well, A, that's, that's a lot of wealth, but do people actually look at it that way? So do they consider the assets that they have as being wealth? And are they also thinking through what it means to often be this asset-rich and possibly cash-poor? But also consider that farmland's been growing about 10% year on year on average over the past decade.

So you've had a, an increase in the high net worth or wealth, and so therefore the estate and the perpetuity piece that people are now considering is, has also been growing, is more complex, and requires careful planning.

the families that use family offices, what could other families that don't, take away and actually implement within their family?" What are some of the lessons that you'd actually suggest that families should take on board to kind of work on themselves and prioritize if they want to maintain their family wealth and the family across generations?