So what about your needlepoint makes it unique? And how are you going to market with that? Or how have you gone to market?

Yeah, so we I decided to open a store.

Because, of course, I've never done it before, so how hard could it be? And I knew that I had to drive my own traffic to the location because it's in the Riverwoods in Provo, which is an okay traffic place, but it's, you know, it's pretty scammed.

And so I had to drive my own traffic.

And then the other thing was, like, I'm in a college town.

this is an expensive hobby.

How can I bridge the two? Because once you actually do it and you get it, you're like, okay, I understand why it's expensive.

You know, when you think about this community of needlepoint, How are you approaching that from a social selling perspective? How is your product growing so quickly?