What do you think is some of the biggest factors of that, um, that statistic?

Right.

So we distill those challenges or the reasons for this statistic down into an acronym which we call the SIPS, S-I-P-S.

An easy way to think about it is that the first S stands for social connection, and that is losing all those people that you worked with, your team, your suppliers, your customers.

And in many cases for business owners, those social connections are all tied to the business but don't really stand the test of time when they're no longer engaged in the business.

And we, we all know the statistics on loneliness with people over, at retirement age, and this is part of it.

So social connection is the S in the first letter of SIPS.

They can't bring it up, and then it just gets pushed down and aside, and, "Oh, I'll figure that out later," right? And so I think from this part of the conversation, I wanna talk about how can, how do you help, um, owners, founders, um, thrive, you know, after the exit? Uh, and what differentiates them from folks who struggle with that regret or loss of identity?