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Susan Daly

Susan Daly

Head of Optical Products at IDOC, an alliance supporting independent optometrists, and a Vision Monday 2023 Most Influential Women in Optical honoree.

Aug 24, 2026

1:38
They're
1:38
like, let her at it.
1:39
No, I'm joking.
1:40
No, it's a brilliant idea.
1:41
And you'll see this across the country.
1:43
They're community digs, basically.
1:46
And so it's where there's, I suppose, a large site.

22 MINS LATER

23:52
What is the battle for Dream Island? Well, your guess is as good as mine,
1:38
They're
1:38
like, let her at it.
1:39
No, I'm joking.
1:40
No, it's a brilliant idea.
1:41
And you'll see this across the country.
1:43
They're community digs, basically.
1:46
And so it's where there's, I suppose, a large site.

26 MINS LATER

27:52
What is the battle for Dream Island? Well, your guess is as good as mine,
25:47
Uh, when is, is the right time to make that decision to just let go and try something different?
25:53
I think actually the problem is that they turn it over their brands too fast and their styles too fast.
26:00
Um, I love the frame industry.
26:03
I love frames.
26:04
I have a lot.
26:05
I'm going to get more.
26:06
I, it's an addiction of mine.

6 MINS LATER

32:07
I'm not gonna look stupid in these frames by getting the wrong style, and I'm not gonna have trouble seeing because this person really seems to know what they're talking about." I just don't know if the level of training gets there with most opticians, and I wish it did.

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