
Susan Daly
Head of Optical Products at IDOC, an alliance supporting independent optometrists, and a Vision Monday 2023 Most Influential Women in Optical honoree.
3
APPEARANCES
3
PODCASTS
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OCT 5
Aug 24, 2026
Four Questions: Becoming an archaeologist!
22 MINS LATER
Four Questions: Becoming an archaeologist!
26 MINS LATER
How to Stop Guessing and Start Building a Frame Buying System That Works
25:47
25:53
32:07

Steve VargoHOST
Uh, when is, is the right time to make that decision to just let go and try something different?

Susan DalyGUEST
I think actually the problem is that they turn it over their brands too fast and their styles too fast.
6 MINS LATER

Steve VargoHOST
I'm not gonna look stupid in these frames by getting the wrong style, and I'm not gonna have trouble seeing because this person really seems to know what they're talking about." I just don't know if the level of training gets there with most opticians, and I wish it did.
