Is that how you got the idea for this business through your own personal situation where you own land, but you're not making use of it?

Yeah, exactly.

So me and my ex-colleague in my software company, so we both were based in Dubai and he comes from Kerala, I come from Himachal and he had some land and he was running a kayak school.

So he was very passionate about kayaking and coffee and I come from Himachal.

I... had some land my father was doing a little bit of apple kiwi etc but we had a lot of land i bought as as as i as i started to make some money i started to buy land back in and and you know when you move to dubai typically you want to land in India for security, etc, etc.

So I did the same, but then figured out I have nothing to do with that land.

So the whole idea here was, why don't we come up with the platform? Well, you started MidHills about 16 years ago, 15 or 16 years ago.

Are there any skills you developed as the sales leader, which are coming in handy today now that you're an entrepreneur?