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Suman Smith

Suman Smith

Suman Smith is a jeweler, founder of Lux Jewels (since 2007), and author of "Stop Cock-Blocking Your Dating Life," based in Vernon, British Columbia.

Aug 31, 2026

JohnHOST
2:18
Right.
2:19
So then you've got the emotions that come with that.
2:24
which is a lot of, you know, people will procrastinate because they're worried about how much of their money they're spending.
2:29
Am I getting the right deal? Is this diamond exactly what it should be? So they're seeking certainty.
2:37
So there's all sorts of emotions that I was able to witness in the decision-making process.
2:45
And my job was to really ensure that people were informed because that's why I got in the jewelry industry in the first place.
2:52
There's a lot of misinformation out there in this industry.

19 MINS LATER

speaker_0NARRATOR
21:37
well,

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