to keep it secure, you know, and to support the development at that scale?

Sure.

And actually, this is a very good question, because...

There are two paths to answer that question.

There are the technical path, which I'm going to go to, but I will not go in depth.

But there are the paths where you need to apply your strategic thinking to achieve your objective.

So in Red Sea, we are dealing with the giants in the globe.

Just give us some overview of how you think of AI in your technology stack.

We'll look forward to that next time.

So what we are doing with AI or how AI is helping Red Sea to deliver with excellence, we are using everything in the background with the support of AI, but yet we keep the front end to be humanized.

We keep the front end to be personalized and we make sure that the guests are being served with a human.

in the background, AI serving everything.

And that's not only it, it made the progress and it made the journey of the guest much better.

It gave the employees the support and the knowledge to do things better.

And also it replaced, honestly, the routine jobs, the routine jobs and the admin job that are, or that, does a routine business or uh things that can be uh replaced by ai it simply replaced it and freed the the people to do what they supposed to do which is serving the guest in the best way way possible so I'm not speaking about the future.

How did you prioritize those different strategic advantages?