And when you think about collabs, how are collabs helpful? Is that something that you found increases followers? Or is it something that's kind of like, you know, something that used to work back in the day?

Yeah, with brands or with other creators? Yeah, like with other creators.

Yeah, I think for me, more than anything, I just think they're so fun.

Like it's fun for me to create with friends of mine because it's just so much of this job is you creating by yourself.

And so it's fun to have different voices writing, performing together.

I think, too, it does definitely help with growing a following.

There was a group of like five or six of us who were doing a number of videos together.

But leaders sometimes are oblivious to it.