The interest.

Yeah.

I think I have a very clear answer and it's like, I always, it's like, it has become like a, not a core value, but like a business core value is like that nobody is going to care more about your property than you period.

So if you have the bandwidth and you have like the intellectual honesty and that you will give 110%, you should be managing.

Doesn't mean you got to do everything and pick up every phone call and whatever, but you have to be the quarterback.

You have to be the captain of that ship.

And if you do that, it's not just the cost of having a third-party manager, but it's the potential efficiency loss as well.

flag

It's unconditional love.

Exactly.

And so you have to you have to wire your brain to start thinking like that.

is like, what is the experience that you can charge people for that they'll appreciate, that they'll leave in the reviews? Like, I love this hotel because I could bring my dog.

I love this hotel because my wife and I could grab a drink at the bar and we were able to spend quality time together without having to go out in the cold and run around random bars to find a place, right? And so it's like those things that you have to like rewire your thinking is like now you're in the experience game.

And once you start doing that, it will automatically come based on your market.

So one thing that we're doing in Greensboro is we're creating a private member social club.

out.