And, yeah, I 100% agree that Fairtrade has an answer to that.

If you look at the world right now, there are many forces that is sort of, like, acting upon us, right, as a Fairtrade system.

So one, you can, you can, we can talk about the climate crisis, you know, how climate change is impacting producers and, and origins.

That's one force that is in everybody's mind.

The second is, uh, transparency, you know, you, you know how businesses, consumers are expecting more information as to where and how the, the product is, is produced and how it is coming to their table.

Especially, you know, the generation now is significantly more engaged than the generation that I belong to, Gen X, which is supposed to be comparatively indifferent, right? So, and the third is accountability, you know, especially regulatory accountability like what Jette was mentioning about CSDDD or NCO, et cetera, you know? So there's more and more of these needs.

So that's one part of the, the, the story.

If you could change one thing about the fair trade movement today to help move it forward, what would it be?