So when you're very young, you know, you draw a picture of your mother and it's, like, looks like a potato and it's got one leg and one arm, and everyone says, "That's just the most amazing drawing," and you're, you think, "I am a creative genius." Then you suddenly get to a point in your life where that creativity's shut down if you're not an expert in it, which is a bit like saying to everybody, "Unless you're really, really, you know, brilliant at football, you're never gonna be able to play football with your friends anymore." Why do we do that with creativity?

The left brain dominant thinkers who like logic and, um, mechanical thinking are a bigger proportion of the decision-making committees in most companies, rather than right brain people, who are the people who come up with emotional, instinctive, and messier, and creative ideas.

And that balance has actually isn't good for business, and if you can unlock that right brain thinking, then you can drive...

Again, you can drive your business forward.

The idea is to give you prompts and tools so that you can unlock that creativity, rather than just sit in a room with Sharpies and a whiteboard in the desperate hope that one of the muses will come and inspire you into the next iteration of fast food or what have you.

These days, it is incumbent on everybody to break their own algorithm.

If you are a fan of, um, uh, American football, watch, watch some British netball for a change.

If you absolutely love classical music, go and see some, uh, rap.