Any other myths? Sue, do you have any you'd like to share?

Yeah, I suppose.

And I think the thing that we perhaps forget a little bit about is that contextualised care is not just about finances.

Although finances are hugely important when we're looking at putting together a package of contextualised support for an animal.

I think we need to look really an awful lot at the owner circumstances.

And there are so many other factors that we need to take into account.

And it may be something as simple as For example, the owner hasn't got access to transport, so can't get back to the clinic, and we therefore have to tailor our treatment to deal with that.

Sue, is there anything you'd add to that about why we really need to focus on contextualised care right now?