What are your main areas of focus at the moment? What are the key goals?

Yeah, it's a great question.

Honestly, you're just saying I've been here nearly two years and it feels like it's taken me most of that to really work out where it makes sense for me personally to spend time because there are so many brilliant people doing so many things.

And one is this role, having a bit of a privilege to be able to stand back and look more long term because there are other people doing the more day-to-day immediate operational things.

So if I stand back and say, you know, what do we want? women's football to be in 2035.

And there's a few things that it's really important to focus on now.

So one is what I call the system.

So can you just give us an explanation as to how you came to the decision and what the process was actually like?

On the face of it, you know, it's a great success story.

Yeah.

And there-- And the, the first thing to say is there is a great success story.

We, we, we're constantly saying this in women's football and women's sport generally.

We've come so far, and at the same time, there's so far still to go, and we all want to push for more.

So there is more opportunity for girls to play football.

W-w-- There, there was, there were a million playing, girls playing in twenty twenty-one.

How's it going? What's the biggest challenge you've faced?

And talking about big girls, big personalities.

Right.

Amazing.

Really big.

But that's part of what's been so, so, so brilliant about the coverage of the rugby and the football is the connection between the athletes and the people watching, helping these amazing women be on.

authentically, unashamedly themselves, bring their whole personalities to play.

Because we know actually that one of the things that really gets girls interested in sport is being able to connect with the personalities of their heroes, not just with the teams that their heroes play for.

But we put it in In male language.