So the big question is, how do you actually recruit vendors? Are you sweet-talking people, sending emails? What's in your secret sauce?

Well, I have, first, a reliable base to start with, those vendors who sponsor the convention every year, and we appreciate that support.

Throughout the year, businesses and organizations contact me.

I add them to my master list.

Yes, I have one.

And they receive updates from me throughout the year.

The key for me is to follow up.

Sue, once you've lured them in, what makes the convention such a good deal for them? And how do you determine where to place them in the exhibit hall?