So have you got any favorite stories that you could share with us that are, I'm assuming, going to be featured in the book that are about people that have really succeeded and really overcome massive hurdles that looks unlikely that they would be able to, you know, overcome.

Yeah, yeah, I definitely think so.

And I'm a very firm believer, I'll give you the examples.

And I'm a firm believer that, you know, your passion and intent and the clarity of intent with which you start your business is very important.

They say if you put out the right intention, the universe tends to conspire and things happen in your favor.

I can tell you, like, for example, there is this lady, Melanie, based out of Australia, and she built Endota Spas, a very beautiful big brand.

But she started off as a simple individual esthetician who learned some of the skills and said, I want to help people.

If there were three things that you would say the most successful businesses in any of those sectors have in common, what would those three be?

I have to ask that question in the moment.

Yeah, yeah, absolutely.

And so that's the first way, whatever we discussed, and it's now matured, it's working well.

The next way we are doing and we are excited about is, see, for the longest time, we built software so that humans understand the software.

That is, you can click around and get stuff done, etc.

But if you change the software and the data models, everything such that an AI understands every part of what's in Zenoti for a customer's business, then now the AI can do things which are more interesting.

What we are like, you know, at Energize, we're going to be launching some stuff around.

In most business models, you know, but explain what that means to you.

So tell me more about these AI tools and the impact that they're having.

Yeah.

So see, AI can't necessarily change or affect the quality of care that a professional is providing fundamentally.

How well you do haircut is a creative art, which only the stylist possesses.

So I wouldn't go there to say that AI is going to solve that.

But there are other ways that AI is helping.

And one is we have launched a full-fledged AI receptionist.

So how do you ensure AI enhances rather than replaces that human touch that makes these places a success?