Thank you so much for joining us today, and I look forward to the discussion.

All right.

Thank you, Jake.

So yeah, as Jake said, I'm going to take you through what's known as the front end of innovation.

I'm going to give you a bit of background on what it is and how it relates to medtech over about 40 minutes or so.

So Jake's already introduced me.

I'm Stuart Grant.

because

Is that, am I getting that right?

Yeah, I'll pick up on two things you said there.

One of them will be the sort of FAQs.

So I had a light bulb moment at the beginning of all this where I realized that actually a lot of people talk about book discoverability and they're all worried about readers finding their books.

Right.

But actually, it's much more about the author themselves and their name.

And you said exactly that there.

Can I use schema to get that changed? How do I influence what that first image is? Well,