That's what Stuart's obsessed with, because it simplifies, because it energizes, and because it creates flow.

There's three types of problems that businesses are resolving, right? One is to run the business, the day-to-day, just all the things that come up in running any business that need to be decided on and moved forward.

At the other end of the spectrum, there are creativity problems, which is generally, I want to do something new.

And in the middle is what I call scaling problems.

I want to take an idea that's working and I want to take it through my whole enterprise.

And the thing that I'm always focused on is what do we know? Organizations design themselves to optimize for run, which makes sense because you want to be efficient, you want to be effective.

The problem is if you then ask that same system to do something new, Because there is no data on anything new.

And you must know that, you know, you have enough pattern recognition to know that the job that you're putting forward is exhausting.