
Stuart Fenton
Head of AI at Reading FC, the first head of artificial intelligence appointed by an English professional football club
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APPEARANCES
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PODCASTS
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Jun 10, 2026
3. Can AI help us win the World Cup?
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9:37

Stuart FentonGUEST
Look, you know, you look at other sports and you can see it coming in, but, you know, sports are played by humans.

Stuart FentonGUEST
You know, there's a human relationship there and, you know, the mantra we had at Reading is kind of human-centric, data-fueled.

Stuart FentonGUEST
In my view, the, the culture that we're building at Reading is the human will always be the person that makes the decision.

Stuart FentonGUEST
Um, it will always be the manager who makes the call on the team, the recruitment team who we sign, and we complement it with AI and data, but it's only a, a tool to give us a more informed decision.

Stuart FentonGUEST
You know, I'm a big believer that it needs to stay the beautiful game, that you don't want it to turn into kind of a game of chess.

Stuart FentonGUEST
Uh, you want it to be data-fueled, but equally as well, it's humans playing out there.

Kevin FongHOST
You know, do you think it's gonna be like this arms race on who's got the best AI and, and the best deployed technology?
