Yeah.

And it can make the excitement, the uncertainty is exciting.

But equally, the research from organisations like the National Institute for Health highlight that the majority of unpredictable behaviour actually has negative consequences.

So that increased level of emotion that is as a result of unpredictability is associated with fearing the worst outcome, for example.

You know, we call that catastrophizing.

Yeah.

But it's, oh, my goodness, what is going on? I've had the rug pulled from under me.

Exactly.

Okay.

I'm going to start with the obvious.

So I think it's safe to say that we are exposed to more information now than ever before.

We've got 24-hour news, we've got social media, we've got information coming at us from all directions.

And information doesn't just inform, it shapes and it changes our views, both consciously and unconsciously.

And the amount of information plays a very important role in the mind of the follower.

And this is known as the illusory truth effect.

Mm-hmm.