Mm.

So it's much more, it's much more rewarding to work with people where they get what you... or what you're teaching them, because what we do is we don't market to people, we teach people.

We bring them in, we bring them through all kinds of demonstrations so that they can understand visual and acoustic and all this stuff.

And then we explain to them that we're gonna design a dementia home for your people that's gonna look so boring to an architect that they'd say, "This is just plain ugly." But it's gonna have all the technical specifications so that you don't need to visually adapt in the whole building.

It's all at the same brightness level.

You don't need to adapt to, to, to sound because everything is so quiet, you can hear twice as well as you can in the real world.And on and on.

And when we built our first dementia center, um, we, we designed a space that we called, uh, perceptually quiet.

Well, that fits well with your artwork.