Have you seen similar shifts? Um-

Yeah.

Yeah, I have.

And it's one of the things that I find most fulfilling about what I do.

Because when you start out, oftentimes I'll get a client come in and they'll wanna write their book, and they've got myriad different reasons as to why they wanna do that.

Some of it, they want the ROI on the side of the business.

You know, they want to be able to grow their business and be the expert and all of that sort of stuff.

Um, what are some of the other like problem areas that they would be experiencing that would make them a good fit for this process?