What is your view on how private equity has affected the veterinary business as a whole?

Yeah, this has become a really big topic lately.

I think important to note that, first of all, this has been happening for some time.

Veterinary practices started being rolled up really in the late 80s, early 90s, and it started to hit fever pitch sort of in the 2010s up until the end of sort of COVID and when interest rates were zero.

People realize this is a good business.

The secular trends towards younger populations getting pets at a higher rate, especially during COVID, the pandemic.

And so that drew a lot of interest from private equity.

What does it tell you about what the future looks like? Where do you think this is all going, not only for the consumer, but for the future of for the future of pets?

Mm-hmm.

And the tailwinds that were supporting sort of that shift were, you think about generations ago, the dog used to live outside, right? More recently, the dog started to live inside.

Even more recently, the dog is no longer, you know, just inside and, you know, in their dog bed.

They're in your bed, right? So that has a lot of implications.

You know, what are you expecting of a service provider or a product that you're purchasing for your pet? How much are you willing to spend on your pet? And in parallel, what's been happening is medicine's just gotten better, right? I mean, the, the way animal health works is that it benefits from all innovation and improvement to human health.

And so greater medicine is becoming available and people want access to that.

And the willingness to spend on, on, on pets has increased.

What became the idea that led to, to Modern Animal?