How long were you at Barnes & Nobles and why did you leave?

Probably another two years.

The...

And I don't even talk about this next opportunity too much, like on my LinkedIn just because it didn't have a lot to bear with retail, but it was one of the best situations.

I was teaching a entrepreneurial class at my church at the time and there was this guy who was sitting in the audience, Frank Paine.

I said, "Why is this dude in the audience, man? He's, he's a successful businessman.

Why is he here?" Come to find out he was watching me.

Meaning in hindsight you should've gone from Target into your own thing.

Okay.

And here's, I almost feel like AI, while it has its merits, 100%, I love it.

I almost feel like it's almost a dot-com situation where there are going to be people who are going to be bringing products to market that are just not going to last because they haven't solved their real problems.

Very much to the dot-com era, all you needed was a website and you started making money.

Guess what? The longevity of that Not so much.

I think we're in the same phase when it comes to AI.

There are going to be some winners, right? There's going to be some losers.

it included money.

And I'm very prepared for what we need to do in order to change that because we have to.

We don't have a choice.

It's coming.

And I think the survey, we had a very specific question around the impact of AI on your day-to-day experience.

And if I can be very honest with you, I was surprised in the results where that the majority of people stated that, you know, they didn't feel that it was going to have that big of an impact.

They knew it was going to have that impact, right? not that much of an impact.

And then as we started to sift through the comments, what we realized from that question was that a lot of people already know about AI.

And being more aggressive and saying, I need more, I want more, I want to grow, I'm committed, it may require you to do it yourself.