was raw

materials and finished goods.

And that's a huge cost increase.

But it gets worse.

At the end of March, You Know Who raised it another, to whatever, let's see, it was at 45, it went up to 70%.

70 in one month so try to run a business with cost changing dramatically that quickly and so what we didn't do is we didn't raise our prices immediately because we didn't want to kill business but uh by by the end of the year we didn't have a choice and then fortunately the supreme court uh were the adults in the room, and they found it unconstitutional what he'd done.

And so miraculously, they said, you have to refund it.

I think about Coors Tech, you know, that they've been able to keep not just the business, not just their foundation, but the values through the generations, which how do you know what your kid's going to do or your grandkids or your great grandkids