What does Kemper do in particular to service this new breed of golfer, if in fact they do need anything that's new or different?

Well, I think it's a lot of the same stuff, but it's being in tune to...

the lifestyle of the new golfer, of new generations, of younger generations.

We've always been about delivering a special experience.

You asked earlier about the company's beginning 48 years ago.

It began at Kemper Lakes, which was a high-end daily fee.

It was one of the first, at least in Chicago and the Midwest, first you know, member for a day, public facility, giving country club, private club type experiences to a daily fee golfer.

Um, for the future, uh, new courses, do you have anything planned for Kemper that you can talk about with us either to build or acquire what's, what's going to be coming up in the next year or two?