product, right, that actual technology, tell us about that.

Yeah, so I think if I go back to when I had GrowPlus and, you know, we were running 150 farms.

So the appreciation for the challenges from labour and machinery and all those sorts of things.

I had a really deep rooted understanding of farming.

running orchards and where the cost and the pain points were.

And I think right back when I started thinking about robotics was back in 2008.

And I was really thinking about earlier in my career, you know, horticulture was about plant vine husbandry, but As we advanced, it becomes more about managing people because we were using transient workforce.

What would you say to them? Because maybe they think, how can I strike up that meeting with a company like Yamaha, or how can I do that myself? What would you give them as a few tips there to get engaged?

Like, how much, or like, how far can we go down this line to, um, really optimize something that's just existed for a long time?

Yeah.

So let's, let's sort of look at that in terms of how do we take a customer from where they are today to where they need to be into the future, and, and I very much break this down into transition and transform.

And, and the, the key thing here is to de-risk this transition from where they are today with these legacy on-premise PABXs to something which is quite futuristic and cloud-based with omni-channel capability and AI infused.

Th- that's where we're gonna get to, but that's not where we start.

A- and the first notion to, um, to quell is that we're gonna replace this on-premise hardware with, with cloud, but cloud is not as service available or service resilient as the PABX is today.

Whereas I argue now to these CIOs, "Well, we, we can demonstrate that we will, um, have greater service availability than your on-premise equipment today, um, and that we will have less service outage.

... you better use it all?