And tell me about the process of getting it to the ideal reader.

Yeah, so first off is, you know, really identifying the persona, which is usually pretty, um, straightforward because typically, especially, uh, with authors working with publishers like yourself, you've really kind of narrowed that down and really focused what the book is about and who's it for.

So that, that's helpful.

But if that's not been done, that's really an important component.

Like, who, who's the ideal reader for this book? And, you know, what is the problem is it solving? What value is it bringing? You know, why would somebody want to pick up this, th- this particular book? And then, you know, there's a number of different tactics.

There's certainly Amazon ads, where you're actually targeting those keywords, search terms, comparable titles, and things of that nature.

Um, there's different giveaway opportunities, uh, on Goodreads, um, that gets the book into the hands of people who are raising their hand saying, "Yes, I want to enter to win a copy of this book." Um, and there's programs where we actually reach out to influencers, and not so much like book talkers necessarily, although that certainly can work for many, many folks, but, um, actually people in an industry.

Yeah.