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Steve Rix

Aug 31, 2026

4:25
What had landed you in a moment of darkness?
Steve Rix
Steve RixSOUNDBITE_SPEAKER
4:29
Great question.
Steve Rix
Steve RixSOUNDBITE_SPEAKER
4:31
And I'll tell you...
Steve Rix
Steve RixSOUNDBITE_SPEAKER
4:34
Just reflecting, I think it perhaps was the darkest period of my life.
Steve Rix
Steve RixSOUNDBITE_SPEAKER
4:38
And the reason I say that is because my life historically has always been very resilient.
Steve Rix
Steve RixSOUNDBITE_SPEAKER
4:44
And by that, I mean this, that I've not always made wise decisions.
Steve Rix
Steve RixSOUNDBITE_SPEAKER
4:48
Fact is, if I were to look at my life, there are a whole bunch of experiments that didn't work where I had to try something else.

5 MINS LATER

10:06
And seeking out or creating those spaces where we deliberately put ourselves into a place of play.
24:51
So how are you inside your business and organization? Where is AI actually making a meaningful impact? And how are you utilizing it? Are you utilizing it?
25:04
Yeah.
25:04
So certainly no deference to Jeff Bezos, but he is the classic example.
25:09
When five years ago he began firing his staff using AI, I knew we had a problem.
25:15
I don't know if he's corrected that, but to me, that was the absolute abhorrent use of AI.
25:22
AI was created by us and it should invite us to take the lowest level skills that human does and replace them.
25:30
with human development so we become more conscious, more responsible, more useful to humanity at large.

9 MINS LATER

34:26
And on the flip side of that coin, is there anything that you've done that you tried that just didn't get the ROI that you had hoped for?

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