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Steve Rhind

Steve Rhind

Sep 25, 2026

8:58
How important is getting back to that level of affordability overall? And what kind of customer do you think it brings into the EV market specifically?
9:06
Yeah, well, affordability in Canada, I mean, it continues to be a challenge.
9:10
And we've all seen this over the last number of years, six, seven, eight years, where the average price of a car is is approaching fifty thousand dollars and that's that's a dramatic increase from where it was and so we we're always looking for ways to bring products that can reach more people and so that's where the the leaf gave us a great opportunity um we had this this version the leaf s uh it does it's a smaller battery but it has still over 340 kilometer range And so we felt like that's a great product that could really give people an opportunity to get into an EV for the first time, maybe, or customers that are, you know, EV drivers that use it for commuting.
9:53
They live in major cities maybe or close to and or it could be a second car in their family.
9:58
And it's a very affordable price point that gives them all those EV advantages.
10:03
Right.
10:03
And especially with fuel prices the way that they are.
10:41
From your perspective in Canada, what are you seeing as the biggest signs of progress and where does the Canadian operation fit into the broader recovery?

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