Where, where are you on your AI journey? Um, it'd be good to kind of know what, what-- I don't know, your kind of lens, where you're at personally, and also perhaps what you're implementing at Comcast, if you can talk about that.

Absolutely.

Um, I mean, personally, probably like most other creatives, uh, I've been playing with it and working with it for, for quite a bit now.

I've built a few agent copywriters that I use regularly, and tinkering with, with all the tools and seeing what, what they can do.

I think there's some great unlocks that, that we can have that enable us to spend less time on the, on the manual labor parts of it in some cases, where I remember ear- you know, early on as a, as a junior art director spending hours and hours looking for the right image and, you know, making a mock-up at 2:00 in the morning, [chuckles] uh, and stuff like that.

And so those tools just, uh, allow us to start to visualize our ideas much faster, much more easily, and much more powerfully.

It also reduces a lot of the, the stuff that creates friction in the process.

What are the, the big shifts that you're seeing? What are you excited about? What does the future of in-house creative leadership look like from your vantage point?