always have that

analogy.

The person going to London for the first time always gets the right tube.

The person that's been in London for three months gets the wrong tube because they're overconfident.

You know what I mean? But there are a lot of things.

You're competing with digital colleagues now, as you said, AI answers.

You're under pressure to create more efficiencies using AI tools.

Maybe we get her on and listen to what she has to say because she definitely is in touch with that age group.

I don't know.

Yeah.

I mean, uh, of course, patreon.com has done, done quite a, quite a bit for independent content producers over the years.

I was on there at some point, at one point towards the end, actually, uh, when Patreon came, first came in, it was, uh, it was a great, a great thing.

Uh, Patreon, but I also, I really hope.

All right, let's take this to the extreme.

What about charities, right? Whose job it is to provide information and availability, right? They do an excellent job of playing by the rules, being extremely transparent, doing a financially efficient job.

Is there anything that maybe listeners might find surprising about how Sistrix has grown or the way that people have received, I guess, the insights over the years, like applications of the data that's provided?