Steve, if you had to pick one event in your career, in your life that just put rocket boosters under you, what would that be?

Um, I-- During the, during the financial crisis of two thousand eight, I went into the nonprofit world for five years.

Uh, and, uh, although I was doing very well in business because they were the only ones offering me a chance to run, uh, you know, hundred million dollar organizations.

They were fee for service.

They weren't charities.

And I got a call from, uh, Allen and Company to come and talk to them about helping to take one of their companies, a friends and family investment, um, to sale, to eventual sale.

I thought it was unusual.

What's the biggest opportunity in the world of corporate training?

And each

department is an organ.

I don't want to get too much into it, but your people are, How your people feel about the work they do and the company they work for is what the customer sees.

And a lot of times we say, oh, no, the customer only sees us from our sales engagement or our marketing engagement or when we're delivering professional services or how quickly we can ship and how easy it is to get returns if you're in a packaged goods type of business.

It's not.

Your customer feels vibes all over the place.

Your customer checks you out.

And