What are your thoughts on that?

Absolutely.

I think that the key thing is, what are your objectives? If the objectives are to speak because you have, let's say, a consulting business or a software business, whatever the case may be, and you wrote the book because...

You want to add credibility to yourself and your business.

Let's face it, most books are not bestsellers.

Most people are not going to become J.K. Rowling.

They are going to be, even in a non-business or non-fiction business kind of or self-help kind of book, they're not necessarily going to be flying off the shelves.

the materials that you would share with a meeting planner to help them make decisions about whether or not they should hire you.