advantage that your company has.

Ooh, unfair advantage.

Well, I, you know, when it comes to marketing, there's a challenge when it comes to the strategy and the right way to do it.

And in the B2B space, I feel like we offer a lot of like differentiated value and you can understand how to do it right and making the right recommendations because the risk mitigation of marketing is often seen as like, it's the, how do we make the right investment? And we help our clients do that and get to the right results for them too.

And that's what I think we should all be thinking about.

Yeah.

And for us, for Modem B2B, you know, asking the questions about it's a really fragmented system out there now and we help bring that together.

And so asking the questions of how to do that and then also the consistency when it does work is we bring the kind of experience to sort of say, here's how to do it.