Where does strategy and creative often break down together, and what does it look like when it's happening?

Where do they break down? It's actually one of the trickiest things.

One of the things that's kind of different everywhere you go is that gap or that delineation between or like where the strategy and creative like meet um sometimes strategy goes a bit further and you have these strategic propositions that are almost ideas already right and then the creators take it from there and then some places the strat stops it like you know, some insight and the creatives take the insight and then they create territories.

So I think it's really depending on, I mean, it's kind of a cop-out answer, but it's the team and where they want it to live, right? I feel like for me, it feels like one spectrum and they kind of cut together.

And that's why I like to be doing both is because I feel like they flow together kind of seamlessly and you go from strategy to creative very clearly.

Yes, it's a really tough question because it's changed.

Like everywhere I've been, it's been different, right? So, and actually even every CD I work with, if I work with a CD as a strat guy, Some CDs really don't want you to go too far with the strategy.

What shifted in how you think about your own craft after going through that?