How, how do you manage that right now?

S- so until this moment, um, the one invariant was your customer's time and attention and what that allowed businesses to do over the last, you know, 100 years, maybe forever, is choose their channels.

So a business would say, "You know, we're gonna have a branch, a website, uh, an app and a phone line and the branch is gonna be open 9:00 to 4:00 five days a week.

Uh, the website's gonna be 24/7, the app's gonna be 24/7 and the phone center's gonna be, you know, 12 hours a day but a 45-minute wait." So they would sort of look at the customer reactions and their own operational constraints and move these dials up and down.

Once consumers start using agents, the consumers will start choosing this, not you.

So, you know, an, an example from my own life, um, I don't call hotels anymore.

If I need to let them know, "Hey, you know, I'm checking in at 5:00 a.m. after a red-eye or I need to change this booking," an agent is doing that on my behalf.

In a few years' time, how widely peripheri- uh, pe- uh, proliferated do you expect the technology to be? Do you think that, uh, it's gonna be possible to, with every big incumbent, to interact with, uh, agents on their behalf to have my agent, um, execute that work?

I'd love to talk to you a little bit about the background and kind of what drove the move to Silicon Valley, what you learned through that process and how that's benefited you moving into a founder role for the first time as well.

Well, I mean, my career definitely on paper is a little bit random, but it's maybe less random in my head, which was basically that I was fortunate to start my career for a couple of years at BCG.

I think that's like a great apprenticeship and training And I also got sick of it because I felt I kind of found not being able to actually see things through and implement them extremely frustrating.

I sort of was taking on a lot of stress about how these things would go.

And then I didn't actually get to see it through.

And so, you know, went to graduate school to do an MBA in some ways as a way to just think about what was out there.

But before I did that, I was very fortunate to join a Sydney startup called Quiller as their kind of first or second employee and get the tech bug.

And that means products get redeveloped the way in which we operate, you know, infrastructure, everything changes.