What is a CMP? Why is it used? Why does a retailer have it? And why is affiliate impacted by it?

A CMP, Consent Management Platform, is what pops up when you visit a website for the first time and says, do you consent to X, Y, and Z? And you've typically got three buttons of decline, manage, and accept.

Advertisers have these because they need to comply with consent laws.

You've got GDPR, which is about personal information, and PCR or PECA, which is just about writing onto someone's device.

Whether you go into a shop on the high street, regardless of how you interact with an advertiser or brand, they have to consider about personal information.

And then if they've got that information, they've got to be able to give you as a consumer the option to delete it or decline on marketing preferences in the future.

And so there's companies that sell software to brands to manage how they comply with GDPR.

What is it that Moonpool does when you are checking a link and checking an integration and reporting on and how does that, how could that help in this situation?