But in order to explain this in the best possible way, we've invited Steve Barsh, one of the managing partners at Dream Adventures, and also an angel investor, to tell us all about it.

Hi, let's start with some basic definitions.

So what's TAM or total addressable market? What is it? It's the total market demand, meaning all revenue for a product or a service.

Now, sometimes people also talk about SAM, which is the service addressable market, which is the segment of the TAM targeted by your products or services within a certain area, like a geographic region.

Now I'm not a big fan of things like SAM and SOM.

So in this episode, we're just gonna focus on TAM.

We'll talk a little bit about how go-to-market strategy can impact TAM, but we're gonna focus on TAM.

Ask anything with the new Meta Glasses.

Without further ado, here he is.

Thanks, Kaya, for having me.

Most startups are obsessively focused on finding investors to back their idea, someone to take a chance on them, someone who wants to get behind the next big thing.

But often founders are perplexed on how to find those investors, why it's taking so long, and how to speed up the process.

Let's dive in.

I hope you like this video.

And if you do, please like and subscribe to both the Slidebean and Dream Adventures YouTube channels.

Chevrolet, together let's drive.

Steve is one of the managing partners at Dreamit and an investor himself, so there's no one better to tell you what investors expect to see on a deck.

Thanks, Kaya, for having me.

Go-to-market strategy, a super important item investors really want to understand, yet most startups don't really know what the term means.

They struggle to describe their go-to-market strategy in a clear and focused manner.

Investors want to see a well-thought-through, efficient go-to-market strategy and initial customer segmentation so they know when they invest, the startup will be focused on early customer segments that they can win most easily using the fewest resources.

Usually, when I ask a startup about their go-to-market strategy, I'll hear an answer like, well, we're doing direct sales or we'll do online sales.

Those are not go-to-market strategies.

Is late 20s, early 30s an ideal age for a number of reasons as to start a company or the type of entrepreneur or founder that you guys aim for?

We don't.

We don't.

aimed for an age, a race, a religion, a nothing.

It's just what comes at us, right? And I think what tends to happen, again, we had an entrepreneur start DreamIt a few years ago, and she couldn't go out to the bar with us because she wasn't 21, right? So it's kind of funny.

It was like, we're about to serve alcohol.

Like, wait.

How can these guys access or start untapping or start exploring those networks that are physically in places where they're not?

Without further ado, here he is.

Thanks, Kaya, for having me.

Most startups are obsessively focused on finding investors to back their idea, someone to take a chance on them, someone who wants to get behind the next big thing.

But often founders are perplexed on how to find those investors, why it's taking so long, and how to speed up the process.

Let's dive in.

I hope you like this video.

And if you do, please like and subscribe to both the Slidebean and Dream Adventures YouTube channels.

See you

Steve is one of the managing partners at Dreamit and an investor himself, so there's no one better to tell you what investors expect to see on a deck.

Thanks, Kaya, for having me.

Go-to-market strategy, a super important item investors really want to understand, yet most startups don't really know what the term means.

They struggle to describe their go-to-market strategy in a clear and focused manner.

Investors want to see a well-thought-through, efficient go-to-market strategy and initial customer segmentation so they know when they invest, the startup will be focused on early customer segments that they can win most easily using the fewest resources.

Usually, when I ask a startup about their go-to-market strategy, I'll hear an answer like, well, we're doing direct sales or we'll do online sales.

Those are not go-to-market strategies.