Tell us about your career journey up until this point.

Yeah, for sure.

So I've been in the CPG industry for over 20 years.

and currently at Purina for 21 years, actually, as of this month, so quite a while, all in marketing in one form or fashion.

So I started in marketing research, traditional marketing research, a lot of qual and quant, and then I moved into traditional brand marketing on a bunch of different brands.

And then from there, I was asked, actually, we've got a global business unit that sits within Purina and Nestle, and I was asked to move into a digital role within the global unit.

At the time, I did not have anything digital on my development checklist.

Are there other examples of these digital properties where you're intersecting at other moments for your customer?