Well, I think we

should start with, you know, building the actual event structure and the beat sheets and planning for the videos.

That's the easy stuff.

I always worked on with things like this on what's the narrative, what's the story.

You start there and you work backwards.

What's the end goal? What do you, what do you want people to leave with? And we knew we wanted to leave with a rebrand, but more importantly to me, and I think we hinted at this, but I'm officially saying this out loud.

I wanted Lauren to be a focus, especially out of that presentation in the theater, really introducing her to this market, ya da da, and really a potential future leader of this company as well.

thank you appreciate that um you know that's that's been a core theme is that culture and how to maintain that so i think that was on display that night um in a big way so um kind of jumping back to the planning coming down that home stretch i know stephen was running around the office like the tasmanian devil the week before just all the different things we had our video shoot of course happening um taught me through some of that finish line stuff um kind of getting the ball you know you talk to the sports analogies of, you know, the final 10 yards, getting it to the end zone.