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Stephen Lacey

Stephen Lacey

Steven Lacey is founder and Managing Director of The Outsiders, a UK cultural insight agency, and a leading researcher on populism, disinformation and modern British culture.

Sep 23, 2026

6:41
Struck a chord with me
6:43
because because that is a really key part of it.
6:47
I think, should we unpack those three elements? Please do.
6:50
Fantastic elements to kind of talk about.
6:53
Right, the first one is trust.
6:54
So it's well documented, there's a lack of trust in institutions.
6:58
And my contention with trust is it's the same as politics and emotion, right? So most things is a feeling.

10 MINS LATER

17:14
So communication and how we communicate to people, particularly the groups that we're concerned about.

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