Yes

... focus on specific keywords.

Keywords are obviously important, but, like, the, the focus so heavily on it and having these huge long articles.

I remember 10, 15 years ago, it'd be 2,000-word articles, and you're like, "Who's gonna write that? Who's gonna-- One, who's gonna read that?" Right? I mean, no one's sitting there reading those.

They're really written for SEO, right? And it, you know, depending on, you know, some stuff I'd see with clients coming to us, the we- the content is just, it's written by non-native speakers.

It's so bad, and it's just like this isn't passing any kind of sniff test once somebody gets to the website.

So, I mean, content's always gonna be important, but focusing on specific content that's really about intent, right? So when you go now to Google, and I mentioned it with AI, um, I didn't really get into it with Google part of it, but, like, Google's made their biggest change in 25 years now with removing the search bar.

Okay.