Now, Stephen, your hypno- the, the, the hypnotic aspect of your coaching, is it Freudian in its base approach? Meaning are these things that, you know, "Mommy never told me I love you," or, "I didn't get enough coddling as a child." Like, are these, like, very, very base child-forming, um, relationships and then we just carried it over into adulthood? Or is it something that happens later in life through just poor habits?

I think there's two elements to why we get mental programs.

Number one is evolution.

Okay? This part of our brain is designed to keep us safe.

Why are humans much more...

It's, this is a well-studied phenomenon.

You've probably heard of this.

So I guess part of us as entrepreneurs or just being good humans and good community members, like we have to tap into our superpowers, and whether it's calmness, whether it's love of our family, whether it's taking a walk, just finding what triggers us.